Founded in 2020, Green Bicycle Co. is the brainchild of President and Founder, Heather Cleveland.

Heather is a certified planner through AICP (American Institute of Certified Planners) and holds a BS in Civil Engineering and a Master of Urban Planning degrees from the University of Wisconsin-Milwaukee. Heather has a vast array of experience in environmental consulting and non-profit organizations. Additionally, Heather has travelled the world through her time in the U.S. Army and a tour in Iraq, continued support as a mentor of UW-Milwaukee Engineers Without Borders work in Guatemala, and most recent culinary training at Ballymaloe Cookery School in Ireland. Heather is a compassionate listener and visionary that quickly sees processes and systems and finds inspiration and challenge from different viewpoints and experiences.

Adam is a chemist by trade and training, and he is also a bicycle enthusiast. He has been riding and cranking on bicycles since his youth, and with his science mindset, enjoys thoroughly researching the latest in bicycles and bicycle accessories. He also enjoys playing Magic Cards and Dungeons and Dragons and playing his upright bass with Tonic Roots, and caring for our dog, Fred, and chickens.

Barbara is a Community Educator and Bookstore Manager with Green Bicycle Company. Barbara has a Masters in Information Science from the University of Illinois-Urbana/Champaign. She has spent a decade helping professionals, organizations, and businesses improve their information access, develop media and literacy skills, build meaningful relationships, and share their powerful stories. Barbara is passionate about living locally and building supportive and inclusive communities.

Kyle has been commuting by bike for over a decade, and has done so car-free for several of those years. A large part of his life’s work is getting as many people on bicycles as possible. While a firm believer in the bicycle as a mode of transportation, he is fascinated by all facets of biking, from touring to fixed gear. Kyle’s work wrenching on bikes started with maintaining and perfecting his own bike and then progressed to helping out at bike co-ops and doing commissioned builds. He is also involved in his home community of Sheboygan, working to improve bike infrastructure to make the city more accessible for cyclists of all ages and abilities. Kyle is also a licensed PTA and therefore has an extensive background in ergonomics and body mechanics and can assist cyclists in making their bike a perfect fit. At Green Bicycle Co. Kyle is involved in repairing customers’ existing bikes, as well as helping customers find the right fit from our catalog of commuter-oriented bicycles.